01 / Active
Work that doesn't wait for the monthly report.
Optimisation, publishing and fixes go out across the whole site every week. The work happens between reports instead of waiting for them. Hover to speed it up.
Discoverability, always on
Get found where people actually search now.
Your customers ask Google, and now ChatGPT, Gemini and Perplexity, who to trust. Every answer names someone. Waggle makes sure it names you, and keeps it that way as the data changes.
hover over the engines to watch them respond
The problem
Search has split into blue links and AI answers, and every answer picks a winner. If it isn't you, it's a competitor. A monthly SEO report in a PDF can't keep pace with either of them.
What makes Waggle different
A campaign that's alive. Three modes, always on.
Waggle works continuously, moves when the data moves, and decides its next step from the evidence. There's no quarterly audit to wait for.
02 / Reactive
It moves when the data moves.
A ranking slips, a question starts trending, an algorithm shifts or an engine stops citing you. Waggle responds within the week. Move across the chart.
03 / Conditional
The next move depends on what we find.
If a page is close, push it. If a query has no home, build one. If an engine cites a rival, close the gap. Click to branch.
The unfair advantage
We read the whole picture at once.
Waggle uses AI to cross-reference many sources of data at once and draw conclusions from them, which was never practical by hand. It spots patterns, techniques and opportunities, and gets work done at a scope and speed that wasn't possible before.
Search data, analytics, live search results, a check of every page and the answer engines themselves have always sat in separate silos. Waggle joins them into one signal.
move over a source to trace its stream into the signal
Built on the swarm
Waggle stands on SwarmLabs infrastructure.
Live search, AI-answer and Search Console data, kept in a private data store, feed every decision.
Apiary ↗
Runs the hives (the fleet).
Scout ↗
Watches who visits (analytics).
Barb ↗
Guards the gate (security).
Waggle
Gets you found (discovery).
Apiary runs the hives · Scout watches who visits · Barb guards the gate · Waggle gets you found.
Proof, in the numbers
Every figure in your report comes from your own data. Nothing is invented.
AI-answer share of voice
you vs. rivals
We ask the engines your customers' real questions and record who gets cited, per engine and per query.
Article results
2 · 7 · 28 · 90 days
Every new post measured in Search Console at each checkpoint, against your site's usual, so you see what actually worked.
Experiment ledger
cause → effect
Every change logged with its hypothesis, and remeasured so you see what it actually did.
These instruments power your monthly report, and they're live from day one.
Questions, answered first
The things people ask us.
What is Waggle?
Waggle is SwarmLabs' discoverability service. It gets your business found and cited in search engines and in AI answer engines such as ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews. It keeps working between reports instead of summarising once a month.
How is Waggle different from a normal SEO agency?
The campaign works continuously instead of monthly. It responds when the data moves, within the week, and it chooses each next step from the evidence instead of following a fixed checklist. It also reads signals most agencies never see, such as what the AI answer engines say about you, live search results, search data and analytics, and joins them into one picture.
What is answer-engine optimisation (AEO)?
AEO means making your site the source an AI engine cites when it answers a customer's question. Waggle measures this directly. We ask the engines the questions your customers actually ask and record whether you're cited, by which engine and in what position. Then we close the gaps where a rival is the answer.
What do I get each month?
A report you'd actually read. It shows where you were found and cited, how each new post performed at 7, 28 and 90 days, what we changed, what each change measurably did, and what happens next. Every figure comes from your own data, and nothing is invented.
What happens in the free live audit?
You give us your name, email and website, then pick a time. On the call we pull your site up live and show you where you're found and cited today across Google and the AI engines, where a competitor is being named instead of you, and exactly what Waggle would do first. It takes about 30 minutes, with no deck and no obligation. The audit itself is the pitch.
How do we start?
Book a live audit by filling in the short form at the bottom of this page and picking a time. If you'd rather talk first, book a call directly. Either way, you'll leave the first conversation knowing where you stand and what we'd do about it.
The live audit
Nothing sells us better than a live audit.
Tell us where to look and pick a time. On the call we'll pull up your site and show you, live, where you're found and cited today across Google and the AI engines, where a competitor is the answer instead of you, and exactly what Waggle would do first. No deck, no obligation.
Prefer to just talk first? without the form.