01 / Active
Always working, not a monthly report.
Continuous optimisation, publishing and fixes across the whole site, every week — the work happens between reports, not after them. Hover to speed it up.
Discoverability, always on
Get found where people actually search now.
Your customers ask Google — and now ChatGPT, Gemini and Perplexity — who to trust. Every answer names someone. Waggle makes it you, and keeps making it you, adapting to what the data does.
hover the engines — watch them respond
The problem
Search has split into blue links and AI answers — and every answer picks a winner. If it isn't you, it's a competitor. A monthly SEO report in a PDF can't keep pace with either of them.
What makes Waggle different
A campaign that's alive — three modes, always on.
Not a quarterly audit. A system that works continuously, moves when the data moves, and decides its next step from the evidence.
02 / Reactive
It moves when the data moves.
A ranking slips, a question starts trending, an algorithm shifts, an engine stops citing you — Waggle responds, often the same day. Move across the chart.
03 / Conditional
The next move depends on what we find.
If a page is close, push it. If a query has no home, build one. If an engine cites a rival, close the gap. Click to branch.
The unfair advantage
We read the whole picture at once.
Waggle uses AI to cross-reference and infer across many sources of data at the same time — in ways that were historically impossible by hand — spotting patterns, techniques and opportunities, and completing objectives at a scope and speed that simply wasn't achievable before.
Search data, analytics, live crawler behaviour, the answer engines themselves, and the sites' own servers — sources that have always sat in separate silos, joined into one signal.
move over a source to trace its stream into the signal
Built on the swarm
Waggle stands on SwarmLabs infrastructure.
Signals no off-the-shelf tool can see — an edge observatory and private data store feeding every decision.
Apiary ↗
Runs the hives — the fleet.
Scout ↗
Watches who visits — analytics.
Barb ↗
Guards the gate — security.
Waggle
Gets you found — discovery.
Apiary runs the hives · Scout watches who visits · Barb guards the gate · Waggle gets you found.
Proof, in the numbers
Every figure in your report comes from your own data — nothing invented.
AI-answer share of voice
you vs. rivals
We ask the engines your customers' real questions and record who gets cited — per engine, per query.
Edge crawler observatory
seen at source
Which pages ChatGPT, Perplexity and Gemini actually read — measured on your own servers, not estimated.
Experiment ledger
cause → effect
Every change logged with its hypothesis, and remeasured so you see what it actually did.
These are the instruments behind your monthly report — live from day one
Questions, answered first
The things people ask us.
What is Waggle?
Waggle is SwarmLabs' discoverability service. It makes your business found and cited across search engines and AI answer engines — ChatGPT, Perplexity, Gemini, Copilot and Google's AI Overviews — and keeps working between reports rather than summarising once a month.
How is Waggle different from a normal SEO agency?
The campaign is active, reactive and conditional: it works continuously rather than monthly, it responds when the data moves — often the same day — and its next step depends on the evidence, not a fixed checklist. It also reads signals most agencies never see: live crawler behaviour measured on your own servers, the answer engines themselves, search data and analytics, joined into one picture.
What is answer-engine optimisation (AEO)?
AEO is making your site the source an AI engine cites when it answers a customer's question. Waggle measures it directly: we ask the engines the questions your customers actually ask, record whether you're cited — and by which engine, at what position — then close the gaps where a rival is the answer.
What do I get each month?
A report you'd actually read: where you were found and cited, which pages the AI engines are reading (measured at the edge), what we changed, what each change measurably did, and what happens next. Every figure comes from your own data — nothing invented.
What happens in the free live audit?
You give us your name, email and website, then pick a time. On the call we pull your site up live and show you where you're found and cited today across Google and the AI engines, where a competitor is being named instead of you, and exactly what Waggle would do first. It takes about 30 minutes, there's no deck and no obligation — the audit itself is the pitch.
How do we start?
Book a live audit — fill in the short form at the bottom of this page and pick a time. If you'd rather talk first, book a call directly; either way you leave the first conversation knowing where you stand and what we'd do about it.
The live audit
Nothing sells us better than a live audit.
Tell us where to look and pick a time. On the call we'll pull up your site and show you — live — where you're found and cited today across Google and the AI engines, where a competitor is the answer instead of you, and exactly what Waggle would do first. No deck, no obligation.
Prefer to just talk first? without the form.